There’s a reason the beauty industry can’t stop talking about skin flooding. We’re always searching for smarter ways to lock in hydration and get that always-on glow—and this trending technique helps take moisture retention to a whole new level.
Want to see if skin flooding is right for you? Discover everything you need to know—and exactly how to do it.
What is skin flooding?
It’s a technique that layers hydrating skincare formulas from thinnest to thickest on damp skin to help maximize moisture absorption. You use lightweight humectants that draw natural moisture from water (like Hyaluronic Acid) followed by emollients (like a cream moisturizer). The result? Skin that’s intensely hydrated and looks plumper and more radiant.
What are the benefits of skin flooding?
It gives skin immediate hydration and visible glow. It also helps:
• Boost radiance
• Helps support a healthy skin barrier
• Reduce dryness
• Plump the appearance of fine lines
• Prep your skin for smooth and even
makeup application
Over time, a consistent skin flooding routine can also help strengthen skin and help it appear smoother and more balanced.
Is skin flooding beneficial for all skintypes?
Yes. This technique can be great for every skintype—with some adjustments. The key is choosing formulas that suit your skin’s specific needs.
If you have dry skin:
Choose formulas with rich textures to seal in much-needed hydration and prevent additional moisture loss.
If you have oily or combination skin:
Stick with lightweight, oil-free formulas that hydrate and balance skin.
What are the best skin flooding products?
A skin flooding routine typically includes a gentle cleanser, a treatment lotion, a hydrating serum, and a moisturizer. The best formulas for this technique are lightweight, hydrating and designed for layering. Look for ingredients like:
• Hyaluronic Acid
• Amino Acids
• Glycerin
What are the steps to creating a skin flooding routine?
Step 1: Cleanser
Soft Clean Moisture Rich Foaming Cleanser
Start with a gentle cleanser. This cushiony foam cleanser gently removes impurities while preserving skin’s moisture barrier. Skin feels soft, calm, and comfortable. It preps skin perfectly for the layers that follow.
SHOP NOW
How to Apply:
Begin with damp skin. Lather up a small amount with wet hands and massage all over your face in circular motions. Rinse with warm water.
Step 2: Treatment Lotion
Soft Clean Infusion Hydrating Essence Lotion
This hydrating treatment lotion delivers an instant, deep surge of hydration. It helps soften and smooth skin, leaving it soft and radiant.
SHOP NOW
How to Apply:
Apply a small amount all over your face onto damp skin with your hands or a cotton pad. Allow the formula to fully absorb into the skin before moving onto the next step.
Step 3: Serum
Advanced Night Repair Serum
Formulated with Hyaluronic Acid, it helps deliver 72 hours of hydration. This bestselling serum also supports skin’s natural renewal. It improves the look of fine lines and dullness and helps skin appear smoother and more radiant over time.
SHOP NOW
How to Apply:
Apply one dropper of this serum gently all over the face and neck with your fingertips. Allow the formula to fully absorb into the skin before moving onto the next step.
Step 4: Moisturizer:
For Dry Skin: Revitalizing Supreme+ Youth Power Creme
This rich yet fast-absorbing moisturizer nourishes and strengthens skin’s moisture barrier. It leaves it looking more radiant and locks in hydration for 72 hours, while helping improve firmness with continued use.
SHOP NOW
For Oily Skin: Revitalizing Supreme+ Youth Power Creme SPF 25
This lightweight, oil-free formula delivers hydration plus sun protection. It leaves skin smooth, fresh and balanced.
SHOP NOW
How to Apply:
After serum, apply your moisturizer all over your face and neck.
Bonus Step: Overnight Treatment
Advanced Night Repair Overnight Treatment
If you want to give your skin an extra layer of hydration, use this deeply nourishing treatment as the final step of your nighttime regimen. It plumps and quenches skin with moisture while leaving it visibly radiant, recharged and energized.
SHOP NOW
How to Apply:
Rub fingers together to warm the treatment. Then, gently press it into the skin. Massage in any excess product on the neck area.
How often should I do my skin flooding routine?
You can use this technique daily. Many people benefit from doing it once per day, preferably at night when your skin is primed for nighttime repair. If skin feels overwhelmed, scale back and try skin flooding only a few times a week.
Skin Flooding: Key Takeaways
• What is skin flooding? It’s a hydration-layering method applied on damp skin to lock in long-lasting moisture and enhance glow.
• To create a proper skin flooding routine, you should layer formulas from thinnest to thickest textures. Apply them to damp skin to help enhance absorption.
• The right skin flooding products boost glow, help protect skin’s barrier and lock in hydration immediately and over time.
• Dry skin benefits from richer creams, while oily skin often thrives with lightweight hydration.
• Skin flooding works best when done regularly and when tailored to your skin’s needs.
Want more? Discover our bestselling skincare formulas.
